With most smartphone manufacturers tending towards the development of wearable devices, we were wondering how long Apple would take in order to make a response. Apple unveiled its first entry into the wearable devices market, back in September 2014, with their Apple Watch. During the Apple event on September 9, when the world got the first glimpse of iPhone 6 and the iPhone 6 Plus, Apple also unveiled the Apple Watch.
Like most Apple devices, it is yet to be dubbed as ‘iWatch’. It is an Apple-made smart watch that comes with various features like a new dial, known as the crown, a sapphire display and proper integration with Siri and iCloud. Presently, a lot of speculation regarding features, several leaked images and much other stuff regarding the Apple Watch is making rounds on the internet.
During a press release, Apple CEO, Tim Cook declared that Apple was the first ever company to introduce some of the most premium devices to humankind. These included the iPod, iPhone, Mac and iPad among others. He stated that Apple will again capture the world’s attention with a device that has the capability to greatly enrich the lives of its users. He further commented that the Apple Watch is the most personal device they have ever made.
Meanwhile, on Monday, Mobile ad exchange TapSense, officially announced the first ever ad platform for the Apple Watch. It will come with a software development kit or an SDK to help out the developers, marketers, agencies and various brands to successfully deliver their ads. All the advertisements and content will be displayed on the Apple Watch screen, the first ever wearable device from the Cupertino-based giant. The ad platform from TapSense will work in an intuitive manner. It will make use of the GPS feature in the iPhone to deliver coupons from a local store and various appropriate local offers, right to your Apple Watch display.
Like most conventional watches, the Apple Watch will have a dial on the side that is known as a ‘crown’. The digital crown works in an amazing manner to transform movement into data by making use of well-placed sensors. As a result, it seems like the crown will be the primary maneuvering device in the watch, rather than the display itself.
Scrolling, zooming and navigation will all be possible by making use of the Digital Crown. It’s a pretty major thing as Apple compared it to their revolutionary iPhone Multi-Touch and iPod Click Wheel feature. The flexible type retina display on the Apple Watch is made from a single crystal of sapphire. In case you choose a version from the Sports category, the display will be strengthened with Ion-X glass. The display will be able to measure force as well.
With features like the Digital Crown, the sturdy display and the new ad platform, we can’t wait to see to cool utilities of this device.