Some of the designs available on the market right now have even drawn the attention of professional critics, who have described the selection as impressive and claimed that the market for third-party designs is really booming. It’s not like Apple can do much to prevent that either, as their control is mostly limited to the software features of the Watch.
Plus, it wouldn’t even be in their interest to do anything to counter that movement as the extra variety in this area of the market has been very beneficial to their own sales.
Apple are actually quite smart to allow that market to thrive, and according to some, the company could take things to the next level by showing some official endorsement for various models. While that might be a bit of a far-fetched expectation, we certainly don’t see it as impossible in the future if things work out favorably for Apple and their current efforts with the Watch.
So far, it’s hard to predict the future of the device. If Apple put a little more effort into polishing the overall package and decided to release another Watch that addresses the most common complaints with he current one, that could turn the tides in their favor. Otherwise, the company could be swept away by the competition and they could quickly lose their relevant market positions and waste the potential of an otherwise good and innovative idea.