Apple Pay is getting ready for a huge launch in 2015 and at the same time PayPal expands further into the traditional retail banking process. According to reports by Sterne Agee, this is a report in top payment predictions in the coming year. Thomas McCrohan and Leonard DeProspo, analysts from Sterne Agee report that the AAPL, +0.11% by Apple Inc.’s Apple Watch will be the final answer for avoiding a wallet that’s filled with plastic. It will turn out to be the big star on prime-time TV.
Presently, product placement is quite prevalent on the TV. They cited Shark Tank’s T-Mobile TMUS, +0.79% Devices promotion while American Idol judges sipped on Coke, KO, -1.10%. These are making dreams come true as two definite examples. Apple Pay will probably be featured in a major TV show in 2015. It will enjoy a big spike of consumers and merchants will eventually accept the usage of Apple Pay, as a result.
Apple will try to push the products of North America, and Europe seems like the next stop for Apple Pay. Apple Pay will be coming soon to Europe as indicated by a recent job posting released for an internship, designed to help oversee non-disclosure correspondences European partners.
Apple Pay was launched last October and since then, it has remained exclusive to United States of America. It seems like Apple is trying to take their mobile payments service to an international level with an upcoming expansion into Canada on March. According to sources that are close to the Canadian partners, Apple is in serious negotiations with them. They are planning and preparing various forms of promotional materials for the next few weeks, in order to prepare for Apple Pay Launch in Canada.
In the last few months, rumors regarding the release of Apple Pay to international markets are at an all-time high. However, Apple hasn’t made any official statements yet. On the other hand, Apple Pay has faced a steady growth in the United States after its launch on October last year. It has added new banks, retail partners, and credit unions at a gradual rate. Apple Watch will launch in the same month the company wishes to introduce Apple Pay in the Canadian market.
However, it is unclear as to exactly when will Apple Pay launch in Canada since Apple Canadian website mentions, “Available in 2015” while the US website indicates a “Coming Early 2015.” After Canada, Europe will probably be the next stop for an expansion in Apple Pay. Since the Apple Watch supports this form of payment, it is quite natural that Apple will be trying to push forward with its international expansion with the former’s launch date looming.
Stay tuned for more updates on Apple Pay!