But dedicated music devices still have their utility and purpose, and just because a lot of people are now focusing on their smartphones for this, doesn’t mean that there isn’t still something to explore in the music player market.
And Apple are known to be a creative company that can bring some products back from the dead – so if anyone can reignite consumer interest in dedicated music players, we trust it would be them.
We don’t know how they’re going to do it, but we expect that it would have a lot to do with clever marketing and an aggressive promotional push. They’re going to need it anyway, as the market has quite a lot of noise going around related to smartphones right now.
So standing out in this situation is likely going to take some effort, but in the end, if it means getting a quality product that we’ve been anticipating for some time, then it would be worth it. We’re going to find out soon if the rumors about the September launch are true, but judging by online discussions, a lot of people seem to already be convinced that they are, and are preparing for the device’s launch already.