It’s not exactly clear yet what Apple are trying to do with the iPhone 7, as all information about the device so far has been in the form of rumors. There have been some alleged leaks from within Apple’s own offices, but those were never confirmed, and for the most part, people are still left in the dark regarding Apple’s plans. There were some rumors that the company is going to significantly change their design approach towards the iPhone line with the iPhone 7, and would try to revolutionize the smartphone market again. However, according to the most recent reports, those rumors might be false.
If the most recent information is true, Apple aren’t actually planning any significant changes to the overall design of the device, and will be aiming for a familiar experience. This seems to apply to both the iPhone 7 as well as the iPhone 6s, which is rumored to be coming around spring time. It’s hard to say if the newest rumors are true, but they do have some plausibility to them.
Because in the end, Apple can very easily just play it safe and rely on their already-established position on the market for the release of the iPhone 7. The company certainly has a lot of popularity among smartphone users, and they won’t even have to do a lot of marketing in order to reach the full potential of the device’s sales. And yet, experts say, Apple can’t realistically expect this to work out for them forever. One of the main reasons for Apple’s popularity in the first place was their eagerness to innovate, and if they stop doing that, people might soon stop being so keen on buying their devices.
Among the more recent rumors, there’s also indication that Apple might be aiming for a better camera experience with the new iPhone 7, and this might actually be one of the main selling points of the new device. Rumors about the exact specifications of the camera vary, although it’s being reported that Apple aren’t just going to improve the experience in terms of hardware, but they’re also working on more interesting functionality in the camera software.
Considering the strong positive reception to the camera in the iPhone 6, this move could make sense for Apple, as they can definitely capitalize on a market of camera lovers where they already managed to get some popularity. At the same time, focusing too much on this feature of the iPhone could bear the risk of alienating some of their older fans, who didn’t originally become attracted to the iPhone because of its camera, but other features like its smooth and intuitive operating system.