The track “Welcome to the Show” is Adam’s first self-produced music video and the out singer revels during his performance in the bare authenticity of the song and the shoot.
The 34-year-old “American Idol” 2009 runner-up made history in 2012 by becoming the first openly gay artist to top the Billboard charts with the release of his sophomore album entitled “Trespassing.”
His message that came with the music video of “Welcome to the Show” also spoke about empowerment, acceptance, and celebration.
The track is an anthem about facing exactly who he is and owning it, he explained. He added that it is intended as a mantra to inspire strength and pride.
Lambert recalled that after he recorded the song a few months ago, he felt very compelled to create a music video to further communicate its meaning.
Adam Lambert actually co-directed the video with his friend and long-time collaborator Lee Cherry. He said that both he and Laleh agreed on the vulnerability they wanted to be captured on screen.
He also said in his video message that true individuality has become daunting in today’s age of social media popularity contests. Adam Lambert said that his path is a kind of paradox in that he gets to share his craft with the world, while at the same time allowing himself to be thrown to the wolves.