Apple built their brand on the image of the “stylish” company, the ones that are always one step ahead of everyone else when it comes to elegance and a sleek approach to their products. Lately however, they seem to have shifted their approach slightly, focusing a lot more on performance and durability – and according to some of their users, this has been at the expense of the aforementioned elegance to some extent.
Meanwhile, Samsung, arguably the main competitor for Apple on the smartphone market, has been coming out with more and more elegant solutions, attracting a large number of fans and constantly stealing the spotlight. It’s clear at this point that Apple have a serious competition ahead of them if they want to have any chance against Samsung with the release of the iPhone 7, and the company might have to rethink their approach on some level.
Looking at discussions by fans, as well as editorials by critics, it looks like a slim frame and thin bezels are some of the most desired features in the design of the upcoming new iPhone. Some have even gone as far as to say that the Home button, an iconic aspect of the iPhone’s design, should be reevaluated at this point as the company could come up with something more appropriate that doesn’t force them to waste so much physical space under the screen.
When Apple announced the iPhone SE, people had a surprisingly positive response to the device – further indication that smaller is better in today’s market. Some saw the release as a lazy rehash of an old phone, but others are convinced that Apple are actually doing this to get a better picture of what their fans want and they’re probing the market.
If that’s true, the positive reaction to the iPhone SE should be all the information they need that they should move in that direction even more. But of course, let’s not forget that a majority of users also care about another very important factor – the performance of the device.
Just because people want the new iPhone to be smaller and more compact doesn’t mean that Apple should sacrifice its hardware capabilities to achieve that. Quite on the contrary, there have been some discussions lately that Apple could potentially do a lot more with their hardware than what we’re seeing right now. It’s possible that the iPhone 7 could come with a nice increase in its storage space, as well as a better processor and an even higher-resolution screen.
Some of the arguments on the Internet are also focused on the security side of things. This has been a particularly hot topic for Apple lately, and while the company is maintaining their typical quiet attitude, it’s pretty certain that they are keeping an active eye on those talks. People from all corners of the tech world have various things to say about the current state of iOS security, and while Apple have received a lot of praise for the way they handled the San Bernardino shooter case, people are hoping that they will not drop the ball with their next release.
The iPhone 7 will probably be subjected to even more scrutiny and attacks from malicious parties, so now it’s more important than ever to make sure that the device matches the current situation in the security world. According to some, the company should probably focus even more on the physical security layer.