Investing in a new device is always a tough decision, especially when it’s a new type of device that’s just started to get popular on the market. There are various reasons why one might want to avoid rushing that decision, and in the end it’s often not a bad idea to wait a few months to be sure that there aren’t any problems that weren’t obvious in the initial release.
Companies like Samsung are well aware of that fact when they’re trying to push the idea of smartwatches to as many people as possible, which is why they have been putting effort into coming up with creative ways to market their products in order to make them appeal to as many people as possible. But there is only so much that traditional marketing can do – sometimes it takes a little more of a push in order to get the ball rolling.
Samsung have come up with a creative idea to educate people about the merits of their Gear S2 and to help convince them that the device is worth getting, and it’s been getting a lot of attention in the press ever since it was announced. The idea in question is actually quite simple – it’s a mobile app that emulates the watch itself, allowing users to get a feeling for what the device can offer them on their own mobile phone/tablet, without having to pay a lot of money for the hardware itself.
There are various features in the app that can help users get a true feeling for what the watch has to offer, and it’s actually been designed pretty well according to most critics. At the same time, it’s a clever marketing tool that also allows users to spread the word about the watch themselves as they are showing the app to their friends.
Still, getting the watch is the only true way to experience what it has to offer, but without any physical stores that specialize in Samsung hardware, that could be a difficult task for the company. Other companies like Apple have the benefit of having entire stores that are built around their products, allowing them to get a lot of exposure for their hardware and to let people try it out for themselves before making a purchase.
This app should hopefully help people realize that this is a great idea and not something they should disregard, and the watch can have a lot of use in an average person’s everyday life if it’s utilized correctly. Obviously the device is not aimed at everyone and it’s actually been said to be a bit niche even as far as smartwatches go, but Samsung have done a fine job at getting as much exposure as possible for the Gear S2, so we don’t doubt that those who are meant to notice the watch are going to notice it one way or another. Whether they will be convinced to invest in it is a different story, of course.
The new Gear S2 brought some innovations to the field and the watch has been enjoying quite a lot of attention from the press because of that. It’s not only well-polished and a good overall experience, but it significantly simplified some parts of the interface and refined the idea a little bit, getting Samsung praise for their innovative approach and giving their fans some reassurance that the company definitely knows what they’re doing in this area of the market.