Roku’s line of TV streaming devices has been extremely popular, and even after other major companies decided to join the market and introduce their own competing products, Roku have managed to hold down the line and they are still enjoying a lot of popularity from all corners of the industry. It’s clear that they have some solid plans for the future as well, judging by recent rumors related to the Roku 4, and it looks like the company is going to try really hard to solidify their position on the market and retain their strong recognition.
They have reportedly been adding various features to the upcoming Roku 4 to make it a much more competitive offer in a market that’s constantly growing and evolving. There were lots of rumors about the Roku 4 until now, but little official information. And now that Roku have announced the latest entry into their line, responses have been very positive as people are generally impressed with what the device will bring to the table.
The new Roku is coming with even better hardware than its predecessor, and it will be able to work on its videos much faster, resulting in better support for advanced streaming formats. This includes 4K video at 60 FPS, which should allow true TV and film fans to enjoy their favorite productions in all the extreme detail that they have always wanted to see. Connectivity features have reportedly been improved as well, and the Roku 4 now comes with easier options for linking it to the network and getting the most out of the experience of its use.
An interesting new feature has been added on the software side, allowing users to easily follow their favorite TV shows in an organized feed. We already saw something similar previously as the company was testing the potential of the feature, but it looks like they have further refined and polished the idea in this iteration, resulting in a much better and more interesting experience.
The feature allows users to easily keep track of when their favorite shows are coming out and it gives them alerts about a new episode that has just been released. This replaces the functionality of some websites that we’ve seen previously which were designed for the same purpose, but it seems to work much better and more smoothly than any freely available solution we’ve checked out before.
Not to mention that its direct integration with the Roku should prove useful for users who’re already familiar with the device’s capabilities and know how to navigate its menus efficiently. It looks like Roku really are trying to raise the bar and make sure they are one step ahead of their competition, as they have been working hard to offer various features that others don’t have on their devices, making the Roku stand out more easily and drawing even more attention on it. If they continue this trend, this could benefit them quite a bit in the long term.
The device is almost ready for the market too, according to reports, and it should be out by the end of this month. Roku are looking at a $130 price tag for their new model, which seems reasonable considering all the features they are introducing with it. We expect that the old Roku devices will retain a lower price after the new one has arrived to the market as well, and there might be some special promotions for those who still haven’t converted and are on the fence.