Samsung has launched the Galaxy J7 and the Galaxy J5 in June as a bold attempt of the Korean tech giant to regain its market share in the mid-range smartphone market that it once held firmly well.
Just like its grasp on the high-end smartphone market not too long ago, Samsung eventually lost it with its own doing when it released the Samsung Galaxy S5 in March last year with hardly any major improvement from its high-end flagship smartphone of 2013, the Samsung Galaxy S4.
As a result, the Apple iPhone 6 and iPhone 6 Plus swallowed the Samsung Galaxy S5 in whole not to mention a significant portion of the Korean tech giant’s high-end smartphone market share.
But Samsung bounced back this year big time with the launching of the Galaxy S6 and the Galaxy S6 Edge to redeem itself and eventually recover lost ground, and more importantly, its market share in the high-end smartphone market.
The Korean tech giant did great in making that huge turnaround with the Galaxy S6 and the Galaxy S6 Edge. Three months later, Samsung wanted to do the same in the mid-range smartphone market, thus launching the Galaxy J7 and the Galaxy J5.
Same bland design
While Samsung has promised a complete makeover of its entire smartphone lineup this year, the Galaxy J7 and the Galaxy J5 actually came out with the same bland designs of the previous Samsung mid-range handsets.
Compared for example with the Huawei P8lite, the Galaxy S7 actually struggles to even deserve a second look, notes Neurogadget.
The Chinese smartphone maker has obviously come out with a beautiful-looking smartphone for the mid-range market, which many critics believe as the hands down title contender for the best designed mid-range smartphone of 2015.
What the Samsung Galaxy J7 lack in design and aesthetics, however, it actually made up for it with features that the Korean tech giant has been known to deliver on its mobile devices.
Both the Galaxy J7 and the Galaxy J5 look more like every other Galaxy smartphones in the market. They both feature anodized bodies, shiny, cheap-looking faux-metal side bezels, and the same monotonous overall design profile.
The Samsung Galaxy J7 actually looks a lot like the Samsung Galaxy Mega 6.3 launched in 2013, whose problem then was being too slippery to grasp on the hands.
A response to the mid-range smartphone leaders
The Samsung Galaxy J5 and the Samsung Galaxy J7 actually signal the Korean tech giant’s response to the heavy hitters in the global mid-range handset currently dominated by Motorola, Sony, Xiaomi, among other players.
Although it is affordably priced just like the other mid-range smartphones including the Xiaomi Mi 4i, the Motorola Moto G 2nd Generation, the Sony Xperia E 4G, among several others, Samsung has evidently raised the bar in the market with the superb specifications and features of its Galaxy J series smartphones, notes NDTV Gadgets.
The mid-range smartphones both run on Android 5.1.1 Lollipop out of the box and both came out on its home market in South Korea followed by its biggest market in China, before making it to India in July and other Asian markets.
Just like the Samsung Galaxy S6 and the Samsung Galaxy S6 Edge, Samsung launched the Samsung Galaxy J7 and the Samsung Galaxy J5 to validate its reputation for simultaneously launching products that are almost similarly priced and carry almost the same features.
However, the Samsung Galaxy J7 is the more top-of-the-line variant between the two and reports have it that when it was launched in China in June and in India in July, it has stirred a storm in the midrange market segment.
The Galaxy J7 is larger than the Galaxy J5 with its 5.5-inch screen compared to the latter’s 5-inch display screen. However, both have the same 720 x 1280-pixel resolution
In terms of power under the hood, the Galaxy J7 is powered by a Qualcomm Snapdragon 610 chipset while the Galaxy J5 features the slightly inferior Qualcomm Snapdragon 410 processor. The Snapdragon 610 is an octa-core processor while the Snapdragon 410 is only quad-core.