“Game of War: Fire Age” is one of the more successful mobile games of recent times, and part of that is due to its solid marketing strategy. For a mobile game, it has some pretty impressive ads, including high-profile supermodel Kate Upton who was frequently seen in videos advertising the prominent game. She was presented as the goddess Athena from the game itself, and the ads seemed to be highly successful, as they were frequently discussed in various messaging boards.
But now, it looks like Upton’s time is up as she will be replaced by Mariah Carey. While the name might be a bit strange to gamers who generally don’t associate her with games, it’s worth noting that Kate Upton isn’t exactly someone associated with the gaming industry either, and yet she was a perfect fit for the role.
Hopefully, Mariah Carey is going to handle the job just as well, and we can definitely see her potential in attracting many new fans to the game if the ads are executed properly. We don’t know what role Carey will be playing in the new videos, but we expect to see the first ones very soon.
Some fans have been curious to find out more about the upcoming promotions featuring Mariah Carey, but Gabe Leydon, chief executive of the company, wasn’t very fond on answering any questions. It looks like the studio has some secretive plans at the moment and they’re going to put them in motion soon enough.
“Game of War” is a strategic game about city building and resource gathering, eventually leading up to combat against other clans and entire cities. Even though the game isn’t the best in terms of graphical quality, it has still managed to attract a large following of fans who are constantly playing and discussing it, and the community behind it has been a major driving factor in the game’s development.
It’s been active for a long time now, and reports claim that its developers are earning millions of dollars every day from the game, following the success of other major mobile titles. It remains to be seen if the new marketing campaign is going to revive the title and breathe some fresh life into it, or if they will have no noticeable effect. But in any case, even if the new ads don’t work out so well, the game is still popular enough that it has enough fans to last it for a while at the moment. Its developers can always experiment with a different approach if that doesn’t work out.