While 2018 is still quite far and it’s too early to make any predictions for the auto market then, Nissan are already planning a certain interesting move that’s been the center of a lot of attention for the company over the last few days. It looks like they have something special planned for the Juke for that year, as the model is possibly getting a more serious overhaul that might surprise some of its original fans, and there are even rumors that we might see a complete revision of the Juke brand.
Shiro Nakamura of Nissan admitted that the company is under a lot of pressure for this release, as they want to go against the odds and make this an even more successful model than its predecessor, but they understand the difficulty they will face in this task. Of course, Nissan are also a company with a lot of experience in this market and if anyone would know how to make the most from their situation and really get a strong positive response for their new release, it’s them exactly.
According to Nakamura, the company is currently exploring different options for repurposing the Juke brand and they want to take it in a slightly different direction than the original one. That might involve ideas like a hybrid model, something which would be a very smart move for them according to some critics. The market has been getting more and more excited about hybrids lately, and now would be a good time for someone to make a strong new release in that area.
And a few years later, who knows – if the concept truly catches on then we expect that there will be even more attention towards hybrids in the future. Because of this, Nissan might be smart to look in that direction for the revision of the Juke line, but on the other hand they should also remember what factors drew people to the Juke in the first place and think about what they can do to capitalize on those original positive aspects.
The design of the new Juke could also get a revision, taking inspiration from the Gripz. We don’t know how much the company is looking to change the Juke exactly, but it’s worth remembering that a lot of time will have passed until its release in 2017-2018, so it might make sense for Nissan to consider a more drastic change in its appearance.
There are various possibilities for transforming how the Juke looks and making it more in touch with current trends, but Nissan definitely shouldn’t have any problems with that. The company has been around for long enough to know exactly how to get the most from their designs, and they also have a good sense of what the market wants and what kinds of models are enjoying popularity and attention at any given time. Because of this, getting the design of the new Juke right should be no problem for them.
They are also going to put their brand new manufacturing site to use for the new model, after investing a lot of money into it and ensuring that it meets their current specifications for producing the company’s models. We don’t know if that’s going to impact the release of the new Juke in any way, but it might help Nissan realize their plans in a shorter timeframe, which would of course benefit the company in the long run.