As Ford are preparing to get the production of the new 2017 F-150 running in full speed, the company has started taking pre-orders on the truck, and they’ve opened access to its online configurator as well. Those who want to register their interest in the vehicle can go over to the official website and place an order, and reports indicate that many people have already been doing just that.
Ford have even released some statistics on the interest in their truck from region to region, and unsurprisingly, Texans are among the most interested in the new F-150. Nearly a hundred thousand people have expressed interest in buying the truck, and there are also some interesting details on the options that are being chosen most in the configurator.
It looks like the SuperCrew is by far the most popular choice, picked by more than 90% of buyers. Many people are apparently interested in the advanced navigation and cruise control features as well, which should hardly surprise anyone considering that this is becoming more or less a standard feature in auto packages these days.
The new F-150 also comes with some “luxury” features that raise the truck’s price by around $10,000, but it seems like the new package definitely offers a lot of value for that price. From a 360-degree camera, to an advanced navigation system and several other tools that provide the driver with extra visibility on the road, this is something that every serious truck owner will want to have nowadays.
That kind of edge on the road is simply invaluable in some situations, and Ford have been smart to capitalize on that fact. The Ford F-150 is not a cheap investment either, and the truck costs around $70,000 for the complete package, so it’s easy to see how some drivers would be willing to get the extra set of features without a second thought in the context of the overall price they’re paying.
Those who want to get behind the wheel of the new F-150 should probably hurry with their preorder though, as reports indicate that Ford have been a bit pressed to meet the huge demand on the market. It looks like there might be a waiting list at some point, so for those who’re sure that they will be getting the truck, it definitely can’t hurt to go online and make that order as soon as possible.
It should also go without saying that the $70k price tag is quite far from what a person would actually pay for the truck if they didn’t want to get its more advanced features, so those who’re worried that they will not be able to afford the F-150 should definitely give that a second thought.
Ford actually seem interested in making this model more accessible to a wider range of customers this time, so it will be interesting to see how it performs on the market once it’s been out for a while. Hopefully this isn’t going to devalue the brand name though, as people should definitely not associate the F-150 with a cheap truck.
It’s also worth pointing out that while so many people have already used the online configurator, it’s questionable how many of them will actually go through with their purchase in the end. It’s highly likely that more than half of those configurations were just someone’s daydream and not an actual intention to buy, but we won’t know for sure until we’ve seen the actual sales statistics for the truck.