While Ford Motors Company has not said anything official as to when it would release its iconic truck brand, the Bronco, its top official CEO Mark Fields, just confirmed what has already been known by motoring enthusiasts – the Bronco is coming back.
After the unrelenting assault of US presidential candidate Donald J. Trump on Ford for moving its production plant and jobs to Mexico, Ford has decided to fire back both officially and on social media.
Mark Fields explained that the company has already made massive investments and job growth in in the US, reports Road and Track.
In February this year, Ford announced that it will add four SUVs to the lineup and it was just assumed that the Bronco would be one of those four. Because of the verbal attacks of Trump on Ford, Fields was able to sort of announce that two of the four SUVs are going to be the Bronco and the Ranger.
But he did not specify exactly when any of the two SUVs or both will come out. Judging merely from Ford’s announcement earlier this year, the American carmaker plans to release one SUV per year beginning in 2017 up to 2020.
While critics believe that the Bronco might happen in 2020, there is no official confirmation thus far from the American car manufacturer which makes a 2017 Ford Bronco very possible.
A confirmation from auto workers group
Bill Johnson, chairman of the United Auto Workers (UAW), the biggest in the US, also confirmed that Ford will be building its next four SUVs in the country and not in Mexico contrary to the allegations of Trump for a number of times already in his campaign.
Johnson said last week that they hate to see the Ford products go to Mexico but with the Ranger and the Bronco coming to the Michigan assembly plant, the decision of the American car manufacturer secures the future of UAW people more than the Ford Focus does.
Johnson felt the need to clear the air after Republican presidential candidate Donald Trump accused Ford of cutting US jobs during the first Presidential debate. He said that he thinks that Trump needs to get his facts straight.
The UAW chairman also added that Trump is absolutely beating up on Ford for doing what everybody else has already done, reports Autoblog.
Ford’s decision to favor truck production in its US facilities makes sense. Small cars are not as profitable as trucks, and building them in America is vastly more expensive.
As Johnson explained, switching US facilities over to high-margin truck production ensures that those manufacturing jobs will stay in the country.
Hand-over specifications and features
The rumored features and specifications of the 2017 Ford Bronco are no longer new as most of them were hand-over from the 2016 Ford Bronco rumors that started way back on April 1, 2014.
The last official statement from Ford Motor Company was during a press release in February this year where it said that it would be producing four SUVs in the next four years.
That somehow lent credence to the 2017 Ford Bronco rumors, far better than the 2016 Ford Bronco was up to the middle of this year.
Latest rumors about the 2017 Ford Bronco is that it shall come out in the middle of next year and it would be longer than the last Bronco design released in 1996. In fact, the same speculations are saying that the 2017 Ford Bronco shall be veering off from the design of the Ford Bronco concept shown during the 2004 North American International Auto Show in Detroit, Michigan.
Some critics doubt that there would be a 2017 Ford Bronco especially in light of reports that it shall come out in the middle of next year. They believe that a 2017 model vehicle should come out of the market either late in 2016 or very early in 2017 and not in the middle of 2017 because it simply shortens the market lifespan of the vehicle.