In other words, when the big announcement comes, it’s most likely going to be accompanied by a very aggressive marketing push as Ford will make very sure to show off all the wonderful features of the new truck in detail and not leave it to speculation and rumors.
This has been a common mistake among some manufacturers in the past, as revealing a popular model without too much technical information accompanying it can quickly lead to disaster once people start speculating about what the vehicle may or may not offer, which in turn can quickly lead to some negative sentiments within the community based on incorrect information.
With so much hype around the Bronco, Ford are probably keeping a very careful eye on the Internet and they’re observing the way people talk about the truck, as well as other popular models on the market.
They understand the importance of this release and aren’t going to mess it up – and after all this time, they’re probably preparing something quite special for their fans too. It makes sense after going for so long without a new entry into the line, and each year that goes by without a new Bronco only adds to the anticipation among truck lovers for the new model. Which, in turn, puts even more pressure on Ford to make this the best release they’re capable of and really push it to the limit.