Of all the new models that are supposed to come out on the market during the next months, the 2016 Ford Bronco is probably the most highly speculated one. It’s true that people have been discussing the possibility of seeing the vehicle in both ways (both agreeing with and refuting the thought that the truck is coming out), and the situation was quite messy. It was claimed that it’s coming, that it’s not coming, that it’s coming but with a delay… at this point, various people have simply given up on following the rumor mill, while others are actively waiting for anything to be revealed about the new truck.
And while we don’t know whether the 2016 Bronco is coming – and it’s probably safe to assume that it isn’t – many experts have been claiming that now would be the right time to reintroduce the brand to the market if the company really is planning to bring it back. The environment is just right, and it’s not just about the hype surrounding the 2016 Bronco in particular, but many people have been actively discussing the new developments in the truck market and wishing for a new, more serious entry.
That new entry could end up being the new Bronco exactly, and even if the company isn’t planning a 2016 model, they should definitely start thinking about reviving the line sooner rather than later. There have been reports claiming that they’re currently looking into ways to reintroduce the Bronco without affecting their other entries on the market, but we don’t know what the company is really considering at this point.
According to some braver predictions, if a new Bronco came out right now, it would easily steal Jeep’s thunder and draw many new fans to the line that’s been somewhat forgotten lately. While a lot of truck lovers know and respect the Bronco brand, there are also plenty of newcomers to the field who haven’t had a chance to touch a real Bronco yet.
Meanwhile, Jeep have been moving up with a steady trend, and predictions for their performance on the market in 2016 are actually quite strong. People are expecting the brand to keep moving even better if it doesn’t face any serious competition from some of the more capable companies on the market, and unless a new Bronco arrives in the coming months, there may be nothing to stop Jeep.
With that in mind, Ford should also be careful in how they plan the release of the new Bronco if they really are thinking about that at the moment. While the truck will inevitably be successful just based on its brand name alone, we also expect that it might face some problems if Ford don’t put enough effort into its marketing and promotion, because people have been quite split about what they should buy lately, and it’s going to take more than a “hey look, it’s a new Bronco!” to turn some heads in the right direction.
Because of this, the situation might boil down to Ford’s planning right now. One of the more prominent theories about the new Bronco is that they really are working on it, but don’t want to reveal anything specific at the moment because they are afraid of giving people the wrong impression and forcing the truck to compete with other names on the market with just its promotional materials.