In the meantime, Nissan is expecting to release the 2015 Nissan Navara this year and even though one source could not get a sales figure out of Emery, he did say that if they could sell 2,000 trucks per month that would make them “very happy”. The Nissan Navara has not been updated quite as much in the last ten years so that could be a draw for new truck buyers.
The new NP300 is likely to appeal to new fans of Nissan, as well as those that have been loyal to the company for a long time. The older models, as explained by Emery, is less refined and more about substance than style. That metric has shifted in the car market over the last ten years and Nissan is going to bring a model that is more stylish and dynamic to buyers that want something more sophisticated.
Emery says that the new Navara is more high tech, more luxury and more comfort than any other model from the last decade. That is likely to gain the attention of the young buyer, which are the ones that are more willing to spend the money in most cases.