Subaru have been doing quite well on the UK market lately, as demand for the WRX STI has been very high according to the company’s own recent reports. Apparently, they’ve managed to improve their results by 73% compared to last year’s April, and they’ve been doing quite well with the model in global terms as well. Their overall yearly performance seems to be quite good compared to 2014 too, with a roughly 50% increase in their sales since last year.
The company has been expanding their reach on the market with various new models, and it looks like diversity is the main trend in their current plans, as they’re trying to push out as many different models as they can, quickly taking over significant portions of the market. At the same time, there have been some worrying reports about the supplies and production of the WRX STI, with some sources claiming that the model might be a bit underproduced by the company, and we may subsequently see shortages on the market in the coming days.
Still, attitudes remain positive within Subaru, as the company’s Managing Director for the UK has recently said that the WRX STI is a very good model in terms of bringing new customers to the company, and they are very confident in its performance specifically. Many new people have been joining the ranks of Subaru fans, and this trend will probably continue even further if they play their cards right with future developments in the WRX line, while also advertising their models properly.
Sales for the line have been growing steadily over the last few months, and it seems to be the best offer by Subaru right now, especially in terms of pure profits. Of course, Subaru is a company that knows to look beyond profit figures for measuring their success, and they are probably focusing on other metrics as well.
Rumors about their production issues have been getting stronger and stronger lately, but the company hasn’t made any official comments on that yet. Fuji Heavy Industries, which handles the production of the WRX STI, has reported that they have had to increase their production numbers lately due to the greater demand for the model, but at the same time they didn’t indicate that they actually have any kind of problem keeping up with the demands.
For all we know, the above rumors could have been false and could have started based on incorrect information, as it often happens in news surrounding the car market.