Nissan obviously have a lot invested in the success of their new Maxima, as the company reportedly invested more than $4 million to advertise the car at the Super Bowl – and that went quite okay, with the ad making the headlines in various publications related to the automotive world. And while we don’t know any official details about the 2015 Maxima yet, the video at least showed a few pictures of the upcoming model, giving a little insight into what buyers can expect from it, at least in visual terms.
Some critics have compared the new Maxima to the Sport Sedan Concept that was shown last year at the North American International Auto Show, held in Detroit. And while most critics and fans were expecting Nissan to make their new model more modest, the company actually did the exact opposite, continuing the trend of the car’s sharp silhouette and stylish roof design that instantly separate it from the majority of models on the market. This has by no means been received negatively by fans though – judging by various online discussion boards, reactions seem generally positive.
What kind of engine will the new Maxima be powered by? That’s one of the most popular questions when it comes to the car, and so far there has been no official answer. Most – critics and fans alike – are going with the assumption that the car will have the same technical specifications like the Sport Sedan Concept, which would give it a 3.5 liter V6 engine, and an overall output of over 300 horsepower.
And even though Nissan didn’t say anything about the specifications of the new Maxima, they did at least confirm that the car will be officially brought out to the world at the New York International Auto Show, which will be held in April.
So far, Nissan have been going very strongly with their marketing for the new Maxima, and attention towards the car is growing from all sides. Is the new model going to live up to expectations? There seem to be all the indications that this is about to happen, but until we learn more about the car in April, it’s hard to say.
In about three months, those who’re wondering if they should save their money for the new Maxima are going to get an answer to many of their questions related to the new model. Nissan are expected to talk a lot about their upcoming car at the New York International Show in April – if they put so much effort in its Super Bowl advertisement, then they will surely not miss the opportunity to reveal every possible positive detail about the 2015 Maxima at its official event.