Reviews are already rolling out for the 2015 Land Rover Discovery, and it seems that the company has managed to develop quite the attractive successor for the Freelander. The new model has seen various improvements in its design compared to the Freelander, and those who were pleased by the company’s previous offer should definitely check out the new Discovery Sport. According to reports, it will be available in January and Land Rover are aiming at the medium-range market, even though the new model aims to replace an entry-level vehicle.
The improvements are partly aimed at bringing up the overall comfort level of the ride, and this has effects on both the passengers as well as the driver. There are lots more gadgets used in the interior, making for a more media-rich experience, including an extensive new infotainment system. Land Rover have claimed that this will not be exclusive to the 2015 Discovery Sport though, and they’re planning to introduce it to various other models once the concept becomes more popular.
The company seems to be aiming at broadening the Discovery Sport’s appeal with the new release, and they’re trying to bring in buyers from more varied market segments. The company has actually hinted at such plans before, so this is not that surprising; and according to a recent statement, they’re looking to attract both old-time fans of the line, as well as newer potential buyers who would have not considered a Discovery previously.
Externally, various changes are visible as well, and it’s obvious that the company’s designers are aiming for a more modern, stylish look that brings the vehicle in line with its competitors. It’s true that Land Rover have been lagging behind in this department a little bit lately, although the company still seems to have some solid, strongly skilled designers on board who know exactly what they’re doing.
It’s not just about visual appeal – the new exterior of the Land Rover Discovery Sport is claimed to be much more aerodynamic, improving the vehicle’s performance on longer road trips that involve driving for long, straight stretches of road. This is not something a driver would expect from an SUV of this type, although it’s certainly a nice improvement that will be noticed by some buyers. It also falls in line with the company’s aims to make the vehicle more appealing to a broader market range.
On the other hand, reviewers claim that Land Rover have preserved some characteristic parts of the vehicle’s design, such as the layout of the instrument panel, which should give a nice feeling of familiarity to people who’ve already owned other models by the company before.