Still, this hasn’t done much to affect the company’s popularity negatively, as they are still enjoying positive press and good reception for the Sorento overall. It’s clear that the overall performance of the model has been strong enough to leave a very good impression on the market, and that can be hard to undermine.
All that’s left now is for the company to continue making improvements to the line in the same style – not too drastic, but at the same time noticeable enough to make it clear that there has been progress. They already have a pretty strong following of fans, so they won’t have to do much to advertise their new models either.
But of course, that hasn’t stopped them from being quite heavy on the marketing for the new Kia Sorento, which is not a bad thing by any means, but hopefully their marketing campaign isn’t going to be affected negatively by the recent mishap with the recalls that they have had to go through.