Fox decided to cancel the show after three seasons because of declining ratings and it seems that the aborted online petition also indicated the same pattern for the airing of the show. When the online petition was started in July, it came out very strong. However, after a few days, it has lost steam and managed to churn out 13,000 signatures from the very conservative target of 25,000, notes Yibada.
Having seen for themselves how the online petition came out, the producers were already certain that there will be no more following after Season 3 of “The Following.”
As far as the fan petition is concerned, it seems that contrary to what supporters of “The Following” were saying that they have the numbers in pushing for the renewal of the TV show, the initiative indicate otherwise.
Accordingly, as of mid-July, the target fan signatures of 25,000 that the producers wanted to show to Fox has only reached 13,000 or a little over 50% of the goal, indicating that the fans were already lukewarm to the renewal of the show for Season 4.
The cancellation of the show certainly caught Warner Bros Television by surprise because it would not have agreed with a hanging finale as carried out by the show creator had it known that Season 3 would be its last.